
"Pop Rocks is the story of a great technical triumph and business disaster; it demonstrates how a giant company can marshal its resources in a short time on a focused objective, and how, when the object is reached, unanticipated problems can cause the whole effort to come crashing down. I know. I was there."
-Marv Rudolph, Pop Rocks: The Inside
Story of America's Revolutionary Candy
And now Marv is HERE to talk about Mikey and the classic candy that's become a pop culture craze.
Release Date: May 18, 2009
An employee of General Foods in
the 1970s, Marv Rudolph led the
team that helped bring Pop
Rocks out of the lab and into
the plant. Rudolph is the author of a
book about the famous candy.